Bobby Duffy is Professor of Public Policy and Director of the Policy Institute at King’s College London.

Prior to joining King’s, Bobby was Managing Director of the Ipsos MORI Social Research Institute in the UK, and Global Director of the Ipsos Social Research Institute. He has worked across most public policy areas in his career of twenty-five years in policy research and evaluation, and has been seconded to the Prime Minister’s Strategy Unit and the Centre for Analysis of Social Exclusion (CASE) at the LSE.

His first book The Perils of Perception was published by Atlantic in 2018. Drawing on a unique set of global studies, the book reveals how people are prone to misconceptions about things like immigration levels, crime rates, obesity levels and many more key social realities.

His second book, about attitudinal differences across generations, was again published by Atlantic.